OUR WORK
Black Rifle Coffee Co
Crash Landing Campaign
Broadcast/internet/social media
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An alien searching for the galaxy's best coffee crash lands on earth.
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GOAL: Promote new RTD coffee cans + Halloween season special blend release with a comedy-leaning content campaign inspired by the trending cultural conversation around UFO discourse.
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RESULT: 5-video package with 20+ short-form (under 60 second) edits for socials yielded 8M+ organic views on social media with added boost in sales for Halloween season release.
Hopdoddy Restaurants
Meat-i-Festo Campaign
Internet/Social Media
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GOAL: Communicate the benefits of regenerative agriculture and sustainable farming practices in regards to human health and positive environmental impact. Announce departure from lab-grown plant-based "meat" products in menu, raise awareness toward organically raised, sustainably farmed menu items.
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RESULT: 3M+ views across social media within first month of release, content used as ads across website, social platforms and in-store. Helped raise awareness of Hopdoddy mission & established Hopdoddy brand as a health-conscious dining option.
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Two-video package with 7 short-form (under 60 second) edits for internet and socials
Výb Rosé
Creative Direction & Content Production
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GOAL: Produce a catalogue of short-form content to be used across Vyb Rosé social channels intended to boost brand's launch and establish digital presence.
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RESULT: 100+ assets produced, directed & edited for social media/website release upon brand launch. 7M+ views on content across social media. Enough assets created to be posted without repetition for over two years.
